Our Story

We love love love guitars. We grew up listening to guitar-driven music, spending hours learning our favorite songs, and playing in punk bands. Hoping to grow the popularity of the guitar in our culture, we started brainstorming how we can connect with the next generation of musicians and build a community of guitarists. The answer was simple - building a digital-first guitar brand that delivers quality instruments at affordable prices. All done with style and craftsmanship in mind.

After three years of researching, testing, and drinking countless cups of iced coffee, we are thrilled to introduce our first collection of guitars to you. We are a small team, but we have big dreams. Thank you for joining our journey. 

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