Three acoustic guitars are lined up on a striped rug in a music room setting with a piano and speakers in the background.

About

Our Mission

Guitars built for the love of play. Reach for it every day, everywhere, from your living room to the world’s biggest stages. Wear it in. It’ll never wear out.

A close-up of a person's hand holding a metal ruler against the bridge of an acoustic guitar to measure the string spacing.

Designed & Set Up In Los Angeles 

A great guitar starts with a great setup. Every one of our guitars receives personalized, one-on-one attention from a tech to ensure it’s properly adjusted, tuned, and dialed in for the best  playability before making its way home to you.

A large collection of acoustic and electric guitars displayed on a white paneled wall in a bright, modern room with chairs, a coffee table, and amplifiers on the floor.

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On Stage With:

A man with curly hair wearing a black long-sleeve shirt sits holding an acoustic guitar with a sunburst finish in a dimly lit indoor setting.

Alejandro Aranda 

A man with long dark hair sits on wooden outdoor steps holding a black acoustic guitar. He is wearing a matching olive green shirt and trousers, with green plants framing the scene.

Ruben Wan

A musician on stage playing a black electric guitar and singing into a microphone, illuminated by dramatic pink and purple stage lighting. The performer is wearing a black long-sleeve top, with a drum set visible in the background.

Conor Oberst

A female musician with blue hair performs on stage, holding a yellow acoustic guitar and singing into a microphone. She is wearing a black patterned top, with a drum kit and bright teal stage lights in the background.

Billie Eilish

A male musician with shoulder-length brown hair and a beard, wearing a dark denim jacket, playing an acoustic guitar and singing into a microphone on a stage under blue and purple lighting.

Mt. Joy

A live performance scene with two people on a stylized purple stage. One person holds and plays an acoustic guitar, and the other stands at a microphone wearing a green and beige costume with long red hair and animal-like features.

Andrea Ferrero (Chappell Roan)

A black and white photograph of a female singer performing live on stage, holding an acoustic guitar and singing into a microphone. She is wearing a textured long-sleeve top, with stage lighting illuminating her face and the guitar against a dark background.

Beabadoobee

Five young men posing together outdoors against a concrete wall, with three of them holding acoustic guitars. They are dressed in casual streetwear, and the setting has a graffiti-tagged concrete texture.

Ratboys

A man wearing a red and white patterned short-sleeve shirt and blue jeans sits on a stool, playing a black electric guitar with a brown pickguard in a room with wooden shelves and speakers.

Twanguero

A woman with dark hair and bangs wearing a blue turtleneck sweater sits outdoors holding and playing a natural wood acoustic guitar.

Faye Webster

A man with a mullet hairstyle and tattoos playing an acoustic guitar in a warm, wood-paneled room.

Field Medic
A sunburst acoustic guitar with a black body and white pickguard resting on a blue fabric chair.

Acoustic

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A dark brown electric guitar with f-holes and chrome hardware, leaning against an orange upholstered bench against a textured green wall.

Electric

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