We grew up listening to guitar music, spending hours learning our favorite songs, and playing in punk bands. Knowing the transformative influence of guitars in our own upbringing, we questioned how we can empower the next generation of musicians and create a community of music lovers. Our answer was to build a modern guitar brand that offers a simpler shopping experience to reinspire guitar culture. After spending 3 years researching, testing, and building, we released our first collection in April, 2018.
Our obsession with quality, tone, and playability is at the heart of every guitar we create. Our guitars are proudly designed by a team of musicians in Los Angeles, California — combining a simple modern design with timeless acoustic guitar shapes.
Finding the perfect guitar isn’t easy, but the shopping experience should be. Our team of professional technicians carefully set up every guitar before shipment to provide the best “out of the box” experience for our players.
Music is the universal language with unparalleled ability to inspire, empower, and transform the world — we are committed to giving back and supporting music education programs through every instrument sold.
We are a team of creatives endlessly inspired by the community around us. If you are an artist, musician, photographer, or filmmaker interested in collaboration opportunities — send us an email. We love hearing from you: firstname.lastname@example.org